Simon Business School

MS in Marketing Analytics
A new level of clarity.

Unabashedly analytical. Intentionally collaborative. All the opportunities and encouragement you need to reflect, refine, and take risks. That's how clarity takes shape at Simon. The result: You see sharper. And you can get to the heart of any problem.


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designation allows international students to work in the US for 36 months.


companies hired Simon MS talent

MS in Marketing Analytics, A New Level of Clarity - 730 x 300

with consumers.

Every decision that drives the digital marketplace is rooted in data generated by the consumer journey. At Simon, you'll learn strategies to make you the go-to person for evidence-based information, insights, and answers. Accelerate your program completion with our non-internship track, or gain real-world experience with an expanded internship option. Simon's MSMA program is STEM-designated, allowing international students to stay in the US for up to 36 months.

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Full Time Application

October 15

  • Decision notification by December 15
  • Best chance for admission
  • Maximum scholarship consideration
  • More time to plan

Apply Now

  • Jan 052020Full-Time MBA and MS Programs Round 2 Application Deadline

    Fall 2020 Entry

  • Feb 152020Full-Time MBA and MS Programs Round 3 Application Deadline

    Fall 2020 Entry

  • Mar 312020Full-Time MBA and MS Programs Round 4 Application Deadline

    Fall 2020 Entry

  • May 012020Full-Time MBA and MS Programs Round 5 Application Deadline

    Fall 2020 Entry

Get to Know Us

Questions about our programs or what makes the most successful application? Get in touch with us and we'll help you navigate your Simon journey.

Call us or fill out the form and let's get started.

(585) 275-3533

A Master's degree is about more than a

Marketing Analytics graduates in the Class of 2018 earned a mean base salary of $65,000. The majority of our MS in Marketing Analytics graduates are employed in market research or sales analytics functions.

The Jay S. and Jeanne Benet Career Management Center, Simon Marketing Association, Simon Data Analytics Club, and Simon Pricing Club are important professional resources for Marketing Analytics students. We strive to connect you to the right career opportunities with leading employers who value the Simon approach to graduate marketing education.



Leading Employers For Graduates Include:

  • A.O. Smith Corporation
  • Ad Age
  • Analytic Partners
  • Bold Worldwide
  • Bytedance Inc.
  • Chico’s
  • Daimler AG
  • Didi Technology
  • (Jing Dong Group)
  • Google
  • Hearts & Science
  • iQIYI
  • JP Morgan Chase & Co.
  • Kantar
  • MediaMath
  • Meituan Group
  • NYC Ferry
  • PayPal
  • PHD Media Worldwide
  • Rolls-Royce Motor Cars
  • SIGMA Marketing Insights
  • Spark Foundry
  • Starcom Worldwide
  • The Kroger Co.
  • Thomson Reuters
  • Unilever
  • Wargaming
  • Wayfair
  • Wyndham Destinations

Marketing Analytics

Note: This chart reflects the 2019-20 academic schedule. This is subject to change.

fall semester
fall a
fall b
GBA462R Core Statistics for MS Students Using R
GBA464 Programming for Analytics
GBA463 Economics and Marketing Strategy for MS Students
CIS417 Introduction to Business Analytics
MKT436 Predictive and Casual Analytics in R
GBA424 Analytics Design and Applications
MKT414 Pricing Policies
CIS432 Advanced Predictive Analytics with Python
MKT437 Digital Marketing
MCG461 Professional Communications (4 credits)
spring semester
spring a
spring b
MKT465 Marketing Analytics Project (3 credits)
choose 2 electives:
MKT437 Digital Marketing
MKT440 Pricing Analytics
CIS434 Social Media Analytics
MKT431 Consumer Behavior
MKT439 Advanced Pricing
MKT451 Consumer and Brand Research
CIS418* Advanced Business Modeling and Analysis Using Spreadsheets

All courses are 2.5 credit-hours unless otherwise noted.

The program of study for the MSMA degree is a lock-step program that meets all the requirements for a STEM certified program.

*Internship track

  • MSMA students in the Internship track will not take CIS418 in Spring B but will take CIS418 the following Fall A as their last class. There are no exceptions on this class.
  • CIS418 can be taken remotely, however all students are required to return to campus for the last 3 hours of lecture and the final exam. Failure to attend both will result in a failing grade.

Where We Go.

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Andrea Pinto Payares

MS in Marketing Analytics, Class of 2019

Analyst Intern
Analytic Partners

“The curriculum was important to me because I wanted the analytical part but I also wanted a program that addressed the human side of marketing. Simon married those two perfectly.”

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Akshat Vyas

MS in Marketing Analytics, Class of 2018

Business Intelligence Analyst

“I chose Simon for several reasons. First, they offered a specialized Marketing Analytics program, which isn't available at a lot of schools in the country currently. Second, the reputation of Simon online and among the people I talked to encouraged me. Finally, the program offered a good mix of marketing and technical subjects which helped me further enhance my marketing skills while adding new technical tools to my profile.”

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Di Wang

MS in Marketing Analytics, Class of 2018

Pricing Analyst

”The Marketing Analytics program has a very rigorous course structure and great professors. Also, since MSMA is a STEM-certified program, I will have the opportunity to practice the skills that I learned at Simon in the workplace at a US company.”

Life Lessons.

Darya Benison
MS in Marketing Analytics, Class of 2017
Data Strategist, Codeword

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