2019 Keynote Speaker
Emily Chang ’00S (MBA)
Former Senior Vice President of Marketing, Starbucks
Most recently, Emily was the senior vice president of marketing at Starbucks. Her journey with the company started two years ago, when she joined Starbucks China as the regional CMO.
A strategic business leader with 19 years of experience, Emily is known for globalization, cross-cultural team leadership, and innovative brand building. Recognized for her ability to drive change and renew organizations, Emily approaches opportunities with an entrepreneurial mind-set to establish a culture, set a vision, and build capability. She is known first and foremost as a people leader and team builder.
Prior to Starbucks, Emily was the chief commercial officer for InterContinental Hotels Group (IHG), Greater China, where she was responsible for all commercial functions across Greater China. Looking after 320+ hotels and an extended team of 5,200 S&M members, Emily spearheaded the market share turnaround of six hotel brands and the contribution mix of three loyalty programs. She also invested in building new BI and digital capabilities and differentiated the group with a focus on Branded Guest Experiences. With a deep understanding of the Chinese consumer and marketplace, Emily sponsored the China Ready outbound tourism initiative for IHG.
Moving to Shanghai in 2011, Emily built a high-performance marketing organization that established the face of Apple in Asia Pacific. She first developed her marketing and brand expertise at Procter & Gamble, with 11 years of experience across all three Global Business Units: Health & Well Being, Beauty & Grooming, and Household Care. She has rich end-to-end business experience, including globalizing upstream design, exceeding P&L objectives across going businesses in US and China, and leading the Walmart Health & Beauty Retailer team in Arkansas.
Emily has spoken at select conferences and events, including the Fortune Most Powerful Women’s Summit in Hong Kong and C2 in Montreal, and has delivered two TEDx Talks. She holds a BA in biology with a minor in biochemical engineering and an MBA with concentrations in competitive strategy and finance. In her free time, Emily enjoys spending time with her family and serving in the community.