Consumer-insight and marketing analysts often work as part of market-research firms, such as Nielsen and IRI. They are also in demand in large consumer product groups (CPGs), public relations and advertising agencies, as well as telecommunication and media companies.
Simon MBA graduates excel in consumer insights and marketing analyst roles, due to the economics-driven qualitative and quantitative nature of our curriculum. As businesses increasingly emphasize data-driven decisions and strategies, they rely heavily on marketing professionals with strong analytical skill sets. Our graduates are highly sought-after, as Simon Business School has an international reputation for rigorous analytics-based academics.