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Marketing is a strong career option for students with a desire to drive brand, service, and product growth. Many diverse career paths aggregate into the marketing umbrella, with opportunities in strategic planning, product positioning, and brand management often utilizing MBA talent.
By choosing a marketing concentration at Simon Business School, you will be part of a program that places heavy emphasis on strategy, research, analytics, and pricing. In order to give our students a competitive edge, we integrate all aspects of marketing into the curriculum, with a goal of developing genuine industry insight.
Get to know the experts who drive our Finance program – meet our esteemed faculty.
Students preparing for careers in marketing are strongly encouraged to gain hands-on experience through an internship. MBAs benefit from not only real-world experience, but also expanded professional networks gained through internships. For information on employers who have hired Simon interns and our placement data, please refer to our detailed report.
Simon’s specialized approach to Career Services includes dedicated professionals covering major industries and job functions that target graduate students. The following companies have recruited Simon MBA talent for marketing positions:
Position yourself to be competitive in the global marketplace. As you plan your academic path, consider the following courses. You’ll gain invaluable insights, experiences, and skill sets to help you excel in your career.
Click each tile below for a brief course description.
STR 423/MKT 414 Pricing Policies
This course prepares managers to analyze the environment in which their firm operates in order to arrive at an appropriate pricing policy.
MKT 441 Brand Management
This course focuses on scanner data analysis, and guest speakers discuss timely brand management topics.
MKT 448 Brand Strategy
In this course, students consult with the senior leadership of local companies that are need of brand strategy.
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