Simon Business School
article
Soffin Brundage, Deb

Deborah Soffin-Brundage

Full-Time MBA, Class of 2001

Finance and Marketing
Senior Brand Manager,
Procter & Gamble

Deborah had the responsibility for managing the $1 billion Iams brand in North America at Procter and Gamble, the world’s largest advertiser. She is now the Senior Brand Manager for the P&G Brand. Appointed Iams Dog Brand Manager in 2007, Deborah reinvigorated the base business with a global restage to deliver breakthrough marketing and media innovation focused solely on putting the consumer at the center of every decision.

Deborah is a eight year veteran of Procter & Gamble, having joined the company as an assistant brand manager on Dryel. In her second assignment as an Assistant Brand Manager, she launched Gain with a Touch of Softness and created the “Love Letters” advertising campaign. In addition to re-staging the base business at Iams, another key accomplishment included launching the most successful Iams Cat initiative in Iams history, Iams Multi-Cat.

Deborah serves on the board of directors for the SPCA of Greater Cincinnati. She is truly a pet passionate consumer. She also enjoys traveling to new countries to explore different cultures. A 1996 graduate of Michigan State University, the Buffalo, NY native earned her MBA with concentrations in Finance and Marketing from Simon Business School in 2001. Prior to joining P&G, she spent three years at Pricewaterhouse Coopers as an Auditor.

Deborah Soffin-Brundage Soffin

Deborah is now the Senior Brand Manager for the P&G Brand. Appointed Iams Dog Brand Manager in 2007, Deborah reinvigorated the base business with a global restage to deliver breakthrough marketing and media innovation focused solely on putting the consumer at the center of every decision.

return hs.htmlExpand(this, {objectType: 'iframe', width: 800, height: 600, allowSizeReduction: false, wrapperClassName: 'draggable-header no-footer', preserveContent: false, objectLoadTime: 'after'}) Deborah Soffin Brundage 158 retCmsId=12659
 
Go to the top of the page
Get more information about Simon
Apply to Simon