Simon Business School

Consumer Insight/Marketing Analytics

If you are data-driven, you may be well suited for a career in marketing analytics. With this career path, you will be in a position to gather consumer behavior data, as well as develop customer and market insights to influence business strategies.

Employment Outlook and Career Opportunities

Consumer-insight and marketing analysts often work as part of market-research firms, such as Nielsen and IRI. They are also in demand in large consumer product groups (CPGs), public relations and advertising agencies, as well as telecommunication and media companies. Insights and analytics careers offer advancement opportunities into managerial positions. Many analysts also have the flexibility to transition into consulting roles or branch out to other areas of marketing, since the ability to comprehend, predict, and apply consumer-behavior trends is an asset in a number of professions.

Simon MBA graduates excel in consumer insights and marketing analyst roles, due to the economics-driven qualitative and quantitative nature of our curriculum. As businesses increasingly emphasize data-driven decisions and strategies, they rely heavily on marketing professionals with strong analytical skill sets. Our graduates are highly sought-after, as Simon Business School has an international reputation for rigorous analytics-based academics.

Job Titles

Sample titles for consumer insight/marketing analytics function include:

  • Market Research Analyst
  • Consumer Insight Analyst
  • Shopper Marketing Insights Analyst
  • Strategic Marketing Analyst

In-Demand Skills and Character Traits

MBAs who possess advanced organizational and project management skills, and an inquisitive disposition—driven to understand consumer behavior—are likely to succeed as market researchers. Teamwork and collaboration skills are also in high demand. Analysts must be detail-oriented and capable of producing error-free work under tight deadlines.

Consumer Insight/Marketing Analytics Career Preparation at Simon
Academic Path

If you are interested in pursuing a career in marketing insights and analytics, you should choose the marketing concentration.

  • Market Research
  • Consumer Behavior
  • Computation and Analysis of Advanced Quantitative Marketing Models
  • B2B and B2C Pricing
  • Product Planning and Development
  • Database and Internet Marketing
  • Brand Management
  • Global Marketing Strategy

Recommended courses for Consumer Insights and Marketing Analytics include:

Co-Curricular Opportunities

Students interested in consumer insights and marketing analytics should consider joining the Simon Marketing Association (SMA) for skill-building experiences outside of the classroom. The club often hosts speakers, including marketing research professionals, to help members gain industry knowledge. Students can also benefit from case competitions, corporate visits, and networking functions held by the SMA.


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