This career path puts you in the midst of all aspects of product and brand positioning, from evaluating the competitive landscape for challenges and opportunities to developing and executing marketing strategies. You will likely be part of a cross-functional team that consists of finance, research and development, packaging, operations, and supply chain executives.
The brand management function is often found in the over-the-counter (OTC) pharmaceutical, consumer packaged goods (CPG), and technology sectors. In multinational companies, executives in brand management positions may have the opportunity to accept overseas assignments.
Employment prospects within this career path are promising for domestic candidates. Individuals seeking brand management positions outside of their home countries may experience a more competitive job marketplace, as few opportunities offer visa sponsorship. Many organizations value cultural knowledge and regional insight within brand-management functions; familiarity with local markets may be an asset for entry into this field.
Sample titles for positions in brand management include:
Effective brand managers must be able to make seamless transitions between qualitative, quantitative, creative, and analytical competencies. They are results-driven leaders and possess attributes that allow them to influence internal as well as external audiences. The ability to synthesize available data, while at times making decisions with incomplete information, is critical to success.
As you pursue your MBA, you are encouraged to explore the Marketing Concentration with Brand Management Track in preparation for your career.
The Simon Marketing Association (SMA) offers multifaceted networking and skill-building opportunities for MBAs wishing to pursue a career in brand management. The club brings together business leaders, faculty, alumni, and students for year-round events and activities including:
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Full-Time MBA